Vietnam 2025: Change & Fundamentals

Vietnam: Growth, Transformation and Opportunities – Back to the Fundamental Data

Amid global challenges, Vietnam remains a bright spot. With an impressive growth of 6.8% in the first nine months of this year, the country continues its success story. But Vietnam is not just a growth story – it is a country that is dynamically transforming and opening up new markets.

Drivers of growth: An emerging middle class and the digital economy

Vietnam has the seventh-fastest growing middle class in the world and is on track to establish itself as a key consumer market in Southeast Asia. Forecasts predict that by 2030, the country will have the fastest-growing digital economy in the region. With a market share of 37.5%, Vietnam is already the second-largest consumer goods market in the ASEAN states – a figure that is expected to continue rising.

Export boom thanks to the “China Plus One” strategy

Vietnam’s exports have increased significantly, driven by the shift in global supply chains. More and more companies are adopting a “China Plus One” strategy, making Vietnam a preferred production location. Particularly noteworthy: in the last two quarters, Vietnam’s exports to the USA have surpassed those to China. This underscores the growing importance of the USA as a trading partner and reflects the shifts in global trade.

Chinese investments and the “Bamboo Strategy”

Investments from China have risen by an impressive 75% year-on-year. This shows that Vietnam is not only a destination for Western companies, but is also perceived as an economically attractive partner by its Asian neighbors. The Vietnamese government is acting skillfully here with its so-called “Bamboo Strategy”: flexible, steadfast, and well connected on the global stage.